The music world (especially the electronic part) keeps mobilising to help out the victims of the earthquake that hit Japan ten days ago. Apart from two compilation albums, there are more initiatives coming from labels, online stores and DJ platforms.
Warp, for example, has just produced an exclusive object to contribute to relieving the suffering caused by the disaster. Last week, to celebrate the reaching 100,000 followers on Facebook, the label organised a contest where the winner would take home an exclusive T-shirt. One of the fans suggested they make it a red and white shirt, the colours of the Japanese flag, and they liked the idea so much that the people behind the imprint decided to make a limited series of T-shirts available to everyone. Of course, 100% of the revenues will go to the Red Cross fund for Japan. The piece of clothing will be on sale as from 4th April on their website.
On the other hand, Beatport, the most important club music MP3 store, has decided to donate all revenues of the sale of today, 21st March. Whatever you buy, from remixes to entire albums, will go to projects on Japanese soil.Also last week, the platform Red Dot Relief was founded by a collective of DJs and labels, encouraging all DJs to donate part of their salary to help reconstruction in Japan. The visible heads of the campaign are Vision Quest ( Seth Troxler), Crosstown Rebels and Tunning Spork ( Jay Haze). All funds raised will go to the Japanese NGO T Peace Boat. The timing is perfect, as this week the Ultra Music Festival is celebrated, and during the main event and the numerous parties held in the south of Florida, the DJs get paid more than usual.
And last but not least, record label Line, home of artists such as Alva Noto and Taylor Deupree, will donate twice the amount of the revenues from sales of lossless formats of any release during the whole month of March to the Japan Earthquake Relief fund. They make it easy for us, now we have to respond.