A few days ago, a complaint could be read online—a polite one, albeit—from Asthmatic Kitty against giant Amazon pricing policy. On an email sent to their entire mailing list, the label’s crew ( Sufjan Stevens is one of its founders) expressed their concern for one fact: in just a few days, Amazon was offering “The Age of Adz” at a discount price, for about $3.99, a price which doesn’t do justice to the album’s real worth. The email says: “We have mixed feelings about discounted pricing. Like we said, we love getting good music into the hands of good people, and when a price is low, more people buy. A low price will introduce a lot of people to Sufjan’s music and to this wonderful album. For that, we’re grateful. But we also feel like the work that our artists produce is worth more than a cost of a latte.” Is it fair that an album costs as much as a cup of coffee? Listen to the track before answering.
“The Age of Adz” will be released in two weeks from now (12th October digitally and 9th November on a double LP format), but thanks to US National Public Radio you can listen to it now with just one click.