Kanye West knows very well how to keep the media busy. As a follow-up to his performance at the 2010 MTV Video Music Awards, he has allowed the leak of a studio version of “Runaway” (download it here), and has confirmed the addition of Pusha T ( Clipse) to the G.O.O.D. Music roster. He performed during the Eminem and Jay-Z show three nights ago at the Yankees Stadium in the Bronx, which was for many a landmark in the history of rap. To keep the media’s attention before the release of his upcoming album “Dark Twisted Fantasy”, he’s also posted the trailer of a film inspired the new album on his website.
In a statement to NYMag, West has described his film—shot in the summer in Prague—as a "40-minute noir piece based on his new album, the story of a phoenix fallen to Earth, and I make her my girlfriend, and people discriminate against her and eventually she has to burn herself alive and go back to her world." The film is entitled “Runaway” and seeks to be a metaphor of his persona. "I've been feeling the idea of the phoenix. It's been in my heart for a while. It's maybe parallel to my career. I threw a Molotov cocktail on my career last year, in a way, and I had to come back as a better person." Kanye, reviving from the ashes. Kanye West feat. Pusha T - “Runaway”