Kanye West is impulsive, sanguine and wordy. Almost a year ago, these qualities lead him to commit one of the biggest mistakes of his public life and career which he still hasn't live down (we’re referring to his rant at last year’s MTV Video Music Awards in protest against Taylor Swift’s Best Female Video Award). Eleven months on, those same attributes have been responsible for a renewed apology via microblogging. Last Saturday, a week before the 2010 MTV Video Music Awards, Kanye used his much-talked about Twitter page to express regret for his behaviour on that September night last year. This is how West describes it: “With the help of strong will, a lack of empathy, a lil alcohol and extremely distasteful & bad timing ... I became George Bush over night.”
Kanye’s new apology was the core theme of an 80-tweet string, with a markedly self-confessional tone. Kanye made his blue bird sing for over two hours, culminating in a curious confession (“ I wrote a song for Taylor Swift that's so beautiful and I want her to have it. If she won't take it then I'll perform it for her.”) and an “I’m sorry Taylor” that will go down in history. Will sweet Swift accept the gift from offensive Kanye?