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Hype Williams

What happens when people stop being polite?

Hype WilliamsA black boy and a white girl with their HD in both London and Berlin; and a handful of short, very limited edition albums released on different labels like Hobo Cult, Second Layer, De Stijl and Carnivals. This is what defines Hype Williams, a duo that even today prefers to play the card of mystery: they don’t hide their faces, but they don’t like to talk about their thing: a sort of synth lo-fi pop psychedelia with opiate overtones halfway between the new drag scene—that new disfigured and twisted pop electronica equally influenced by gothic music, R&B, the shoegaze school, drone-noise and the chopped & screwed rap practice—and a redefinition of the 80’s—AOR pop and midi-funk mixed with the chiaroscuros of the 4AD legacy—all with a hypnagogic base.

Following their recent and untitled mini album for Carnivals—you’ll recognize it for the marijuana leafs on a green background—the De Stijl label has announced the arrival of a new 12” by Hype Williams that, judging by it’s reference number (IND 088 LP), could well be the band’s debut album. So far we only know the title, “What Happens When People Stop Being Polite, And Start Getting Reel”, and it’s release date: 6th December. If you can’t wait, pre-order here.

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