The British independent record label world has decided to get together and vindicate the unique value of their work with a new award ceremony. Because in recent times, despite the interplanetary success of artists belonging to small labels (Adele for example), established award ceremonies like the Mercury Prize, the BRITS and the MOBO Awards are being dominated by major labels. All that will change with the AIM Independent Music Awards. The initiative, taken by AIM (the Association of Independent Music in the UK), will show the robust health of the British independent music sector, with the their first award ceremony on 10th November of this year.
“ There are many other awards, but nothing that focuses solely on us,” said AIM CEO Alison Wenham to Billboard. “We've been approached in the past to set up something similar, but we felt it wouldn't have succeeded as we would have liked it to.” Created by and for the independent music scene (small labels, festival organisers, artists and media), the AIM Independent Music Awards will feature 14 categories, including International Achievement of the Year (for British artists who have achieved success outside of the UK), Best Small Label, Best “Difficult” Second Album and Independent Entrepreneur of the Year. We’ll keep you posted on the first edition of the AIM Independent Music Awards.