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Sónar To Travel To Iceland In 2013

The first Sónar Reykjavík will be held next February

Sónar continues to spread its international tentacles to enclaves that had remained outside of its sphere of influence until now. Since 2002, the Barcelona festival has planted its stakes all over the world, taking up temporary or stable residence in cities such as London, New York, Chicago, Tokyo, São Paulo, Seoul, Frankfurt, Buenos Aires, Cape Town, etc. The capital de Iceland, Reykjavík, now joins that list.

The first Sónar Reykjavík will be held 15th and 16th February in Harpa, the city’s new hall for concerts and conferences, located next to the sea, at Austurbakka, 2, next to the old port. Sónar will have a small, intimate format for its first foray into the Arctic, painting a portrait of how a prestige brand can redefine it self in smaller locations and venues, with the conviction that “it’s not always the largest stage and the biggest crowd that matters, but also the unique relationship that forms and the memories for all involved”.

Every evening will begin at 6:00 pm, lasting until 3:00 am. The roster will include about 15 international artists and 30 Icelandic ones, to be spread out over three of Harpa’s four main halls and its underground parking garage, which will be transformed for the occasion into a night club where DJ sessions will be held.

So far, eight names have been confirmed. On the international front, we have James Blake, Squarepusher, Modeselektor, Alva Noto & Ryuichi Sakamoto; on the Icelandic side, there are Gus Gus, Retro Stefson, Ólafur Arnalds and Gluteus Maximus.

Tickets for Sónar Reykjavík will go on sale starting 12th November, at a cost of 85 €, through www.harpa.is, www.midi.is, at the Harpa Concert House box office and by telephone at +354 528 5050.

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