Lana Del Rey will star in the advertising campaign for the new Jaguar model F-Type. So say the pages of the British tabloid The Sun. It seems that the agreement will be made official and public in mid-September in Paris. Nevertheless, some company officials have already spoken about it, as suggested by the information reported in the British newspaper. Adrian Hallmark, the company’s international image director, indicates that authenticity and modernity are two features that the artist and Jaguar’s cars have in common.
It must be kept in mind that the singer will also put her image at the service of H&M’s autumn campaign. The Swedish brand’s ad starring Del Rey and directed by John Renk is expected to come out in mid-September. It seems that Lana’s image crosses social class and doesn’t depend on bank account figures: it works for selling both high-end cars and low-cost fashion collections.