Beer brand Beck's revealed the first results of Beck’s Limited Art Bottles, for which they asked several artists to design labels for their bottles. Artists, typographers and graphic designers such as Freegums, Geoff McFetridge, Bert Rodriguez, Willy Chyr and Aerosyn-Lex are among the participants, as is Mathangi "Maya" Arulpragasam.
M.I.A. said that when she got the call, she “was in India at the time doing artwork anyway, and somebody sent it to me, and it kind of fit with the theme of what I was making. And so I said yes because I felt like it was perfect […] I'm not too much of a beer drinker, but when I was at art school, Beck's always sponsored shows and stuff like that. I remember it being like a beer haze, not for me, but for most of my friends.”
The Art Bottles, meant for the American market, are being distributed this very week; the campaign will run until the end of July.