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Lana Del Rey, H&M’s Muse

The Swedish chain signs the new singing star as the image for their autumn season

As well as being a successful singer - and maybe precisely because she is one - Lana Del Rey is a professional model. Her contract with NEXT Model Management, confirmed at the beginning of this month, is proof of it. In the last year, Lana has also become a point of reference in dressing. Our visits to many festivals this summer leave no room for doubt: the "Lana Del Rey style" is a winner with a certain segment of the female population. So it’s no surprise that H&M has chosen her to be their image for their autumn campaign. The singer will pose with the new outfits that the popular Swedish chain has prepared for the Autumn-Winter season. The result of the collaboration will be seen after the summer holiday season.

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