As well as being a successful singer - and maybe precisely because she is one - Lana Del Rey is a professional model. Her contract with NEXT Model Management, confirmed at the beginning of this month, is proof of it. In the last year, Lana has also become a point of reference in dressing. Our visits to many festivals this summer leave no room for doubt: the "Lana Del Rey style" is a winner with a certain segment of the female population. So it’s no surprise that H&M has chosen her to be their image for their autumn campaign. The singer will pose with the new outfits that the popular Swedish chain has prepared for the Autumn-Winter season. The result of the collaboration will be seen after the summer holiday season.