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Playground magazine

Record Label

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Sub Pop

Present location: Seattle, USA

Since: 1986

Sub-label: Hardly Art

Links: http://www.subpop.com

http://www.myspace.com/subpoprecords

Sub Pop is a label started in 1986 by Bruce Pavitt, as an extension of the fanzine he had started earlier, writing about American independents. Based in Seattle, the label was instrumental in the popularisation of the city's rock sound, signing bands like Nirvana, Soundgarden and Mudhoney at the end of the eighties. In fact, Nirvana's switch to Geffen Records, gave them the financial space to continue for years to come without too many worries. After a dispute with his partner, Jonathan Poneman, who wanted the label to grow and try to raise more money - and the subsequent joint venture with Warner Bros. Records - Pavitt decided to leave Sub Pop in 1996.

In the nineties they signed a number of influential bands, such as Eric’s Trip, Sebadoh, Velocity Girl and Sunny Day Real Estate. In the past decade, they signed artists like The Postal Service, Saint Etienne, Low, Wolf Eyes and The Shins. This decade, apart from established bands, they continue to give a platform to new talents from a variety of styles - including Memoryhouse, Washed Out, Dum Dum Girls and Still Corners. They also have a subsidiary label, Hardly Art.

Selected discography

Nirvana: “Bleach” (1989)

Sebadoh: “Bakesale” (1994)

The Postal Service: “Give Up” (2003)

The Shins: “Wincing The Night Away” (2007)

Washed Out: “Within And Without” (2011)

Roster

Afghan Whigs

Avi Buffalo

Band Of Horses

Beach House

Bright Eyes

Built To Spill

CocoRosie

CSS

Death Cab For Cutie

Deerhunter

Dinosaur Jr.

Dum Dum Girls

Fleet Foxes

Iron & wine

Low

Male Bonding

Memoryhouse

Modest Mouse

Mogwai

Mudhoney

Nirvana

No Age

Saint Etienne

Sebadoh

Soundgarden

Still Corners

The Postal Service

Vetiver

Washed Out

Wolf Parade

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