Sub Pop is a label started in 1986 by Bruce Pavitt, as an extension of the fanzine he had started earlier, writing about American independents. Based in Seattle, the label was instrumental in the popularisation of the city's rock sound, signing bands like Nirvana, Soundgarden and Mudhoney at the end of the eighties. In fact, Nirvana's switch to Geffen Records, gave them the financial space to continue for years to come without too many worries. After a dispute with his partner, Jonathan Poneman, who wanted the label to grow and try to raise more money - and the subsequent joint venture with Warner Bros. Records - Pavitt decided to leave Sub Pop in 1996.
In the nineties they signed a number of influential bands, such as Eric’s Trip, Sebadoh, Velocity Girl and Sunny Day Real Estate. In the past decade, they signed artists like The Postal Service, Saint Etienne, Low, Wolf Eyes and The Shins. This decade, apart from established bands, they continue to give a platform to new talents from a variety of styles - including Memoryhouse, Washed Out, Dum Dum Girls and Still Corners. They also have a subsidiary label, Hardly Art.
Nirvana: “Bleach” (1989)
Sebadoh: “Bakesale” (1994)
The Postal Service: “Give Up” (2003)
The Shins: “Wincing The Night Away” (2007)
Washed Out: “Within And Without” (2011)
Band Of Horses
Built To Spill
Death Cab For Cutie
Dum Dum Girls
Iron & wine
The Postal Service