How many times have you been watching a video of your favourite (or not favourite) artist and thought “I like the look, I wouldn’t mind copying that look, but where can I find those clothes?” Surely more than once or twice. And what if we told you that in the near future you will be able to buy the clothes that the performers are wearing in the video in question just by clicking on your computer screen? It might happen soon. For the time being FKi, the rapper Iggy Azalea, and the ever-present Diplo have opened up this possibility in the recently premiered interactive video clip for “I Think She Ready”. As the video goes along, like an unusual runway, you see some symbols appear. Put your mouse on them and at a click you can buy the clothes that they are all wearing in front of the cameras, thanks to wireWAX technology. We don’t know whether we are looking at another new scheme from the gurus of product placement, but you can be sure that others will soon be copying this revolutionary proposal. Check out the video and, if you want, shop there too.