Zola Jesus Premieres Video For “Seekir”
Nuclear white and group choreographies
From black to white: colours that are as complementary as they are oppositional. The new talent Nika Roza Danilova replaces darkness with nuclear white and blindingly bright light in the video for “Seekir”. Jacqueline Castel, the director of the clip, explained in statements to Dazed Digital that “like any great pop song or video, the goal was to communicate complexity through simplicity – for us, that was done via deceivingly advanced dance choreography and by weaving a complex philosophical thread throughout the video, even if on the surface level we were conforming to a basic pop video”.