Sneaker Social Club is the new label by Jamie Russell, also responsible for the Hypercolour and Glass Table imprints. A platform which - in the words of its creator - is inspired by sneakers, nineties raves and the unstoppable crossover of techno/house and bass music. As a first reference, the label chose Throwing Snow (real name: Ross Tones) - who delivers two powerful tracks that combine enchanting moods, analogue rhythms and crepuscular euphoria. The 12” will be released on 19th September. For now we can show you the video of “Shadower”. Directed by Ruairi Dunne, it feeds off footage of old raves alongside all kinds of serotonergic excesses.