Silver Columns give you more. Yes, it’s a promotional video, but in the neat structure of a short film. In fact, the music only comes in every now and then and is always in the background, accompanying the training routine of a puny youngster getting ready to overcome his physical limitations through sheer blood, sweat and tears. Life in the urban jungle is hard and you have to demand respect. Kieran Evans is directing this tale of survival, almost nine minutes of humorous narration on the rhythm of “Brow Beaten”. And no, the singer is not Jimmy Sommerville.