Inc. Inc.

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Inc.

A Usual Thang

Inc.In the face of the domination of modern transgenic pop, ever more dependent on digital threads and studio machinery, Inc. present themselves old school style, live and without tricks. Their first official video is no more, no less than the recording, with two cameras in one take and without overdubs, of one of their rehearsals, on 26th September 2010 to be exact, at a studio in their hometown of Los Angeles. The boys have time to do two tracks, “Special Tensions” and “Fountains”, showing their respect for the golden age of boogie, the early eighties. They could be an arty version of Cameo. Before moving on to the video, one question: what’s with the black strip over the singer’s eyes?

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