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The Crown Life

Big Boi

In Atlanta, a city that registers the third largest concentration of Fortune 500 companies in the world, the crown of rap belongs to OutKast, represented here by Big Boi. That’s why, celebrating its association with the rapper (they invited him to design his own velvet bag for his liquor, and soon there will be new content related their latest whiskey variety), the Crown Royal brand sent the boys of Greenpoint Pictures, with director Hudson Dusters as the main man, to film a couple of days in the life of Big Boi Patton. Performances at the Grammy Awards, a visit to his Stankonia studio, a free afternoon visiting some of his favourite places in Atlanta... It’s obvious that those around him respect and love him. Big Boi’s king.

Big Boi will be playing May 26 at Ray-Ban stage at 21:15 h. San Miguel Primavera Sound 2011 takes place on 25 and 29 May at Poble Español, and from 26 to 28 May at Parc del Forum in Barcelona. Tickets are on sale here.

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