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Adversity

Beach Fossils  Adversity

Urban Outfitters have now done the same thing with Beach Fossils that they did with Toro Y Moi. The clothing chain store is behind the production of this video for “Adversity”, the closing track of “What a Pleasure EP”, released in March on Captured Tracks. Directed by Ian Perlman and the band’s alma mater, Dustin Payseur, the video draws inspiration from “The Holy Mountain” by Alejandro Jodorowsky, as Payseur says in an interview for Urban Outfitters. Beach Fossils play their instruments in the middle of a surreal forest from where you can see the concrete jungle with its blinking night lights. Thanks to tracks like this one, summer is in the air.

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