A word of advice to fans who want to get in touch with their favourite artists: if you ever meet Ariel Pink, don’t ask him about the LA music scene. He’s always been an outsider, a kind of voluntary outcast in his own creative world who thanks to 4AD and “Before Today”, has become the man everybody wants to touch. He said so, laughing, in a recent interview: he was the typical nerd nobody liked until recently he started to notice that people suddenly found him cool. Maybe those contrary feelings make him behave on stage the way he does. The Noisey cameras show him friendly and communicative during the interview, but hiding behind his sunglasses on the Kiss & Fly stage during an Ariel Pink's Haunted Graffiti gig at the recent SXSW in Austin..