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Out In The Streets

Africa HiTech

Witness this three-minute science-fiction drama, empathise with the machines, see what could be the near future where house robots and huge amounts of recycling will be part of our day-to-day life. Technological evolution and the collateral damage that could cause is the inspiration for the short video in which Mark Pritchard and Steve Spacek play their respective cameos. Artificial intelligence has feelings, too, and this is an impressive sensitising campaign, aside from it being the official video of one of the most celebrated songs of recent bass music sets (if you were at Sónar 2011, you’ll have witnessed it). “Out In The Streets” is becoming more and more the song of 201.

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