A second round in our fashion analysis of the audience coming from all over Spain and Europe to enjoy San Miguel Primavera Sound. The first conclusion: the self-conscious fashion sense is gone, and the festival follows the “anything goes” trend.
The wide range of styles, genres and artists featured at the Fòrum grows with every new edition. And this has its effect on the kind of people attending the event. But we have never seen such a broad variety of urban tribes together at San Miguel Primavera Sound, as at this year’s festival: hip-hoppers, metal heads, emos, hipsters, you name it. While on Thursday blackness ruled - with all the Refused and xx fans flooding the festival site - Friday was for the followers of the leader of The Cure, the king of the most dramatic goth world.
There was a lot of black among the masses chanting “Friday I’m In Love” in ecstasy, but few looks were as sophisticated as that of Mr. Smith himself; who entered the scene in several kilos of eyeliner and lipstick, sporting that nightmarish hairdo that still fascinates after all these years. We know that imitating his look takes guts and aesthetic devotion - and that the years whittle down the edges of even the most daring people - but we had expected a bit more from his most avid fans, to be honest.
A week ago we analysed Grimes' style, the young Canadian whose family calls her Claire Boucher. Her extravagant stage presence (fluorescent extensions, a look bordering on the crustie, and those T-shirt-pyjamas with the anarchy sign on them which she sported at the festival) was a blast from the past, that 90s era when anti-establishment attitudes had a devastating effect on the wardrobes of several generations. We're not so sure the return of the anti-globalism look is a good idea, but there you have it.
The most practical part of the female audience attended the festival sporting the most wearable trends for this summer: pleated skirts (sometimes short, but mostly long and vaporous), high-buttoned shirts (what do you mean, heat?), heart-stopping, ultra tight shorts (of the denim kind, with the white of the pockets sticking out), and see-through pieces without overdoing it. There were also quite a few who still haven't grown tired of the nude tones, omnipresent in the past few months.
The most popular look among men: denim jackets and flowery Hawaiian shirts (well, not exactly Hawaiian, but a tight, extravagant version). At times, we got a light “Fear And Loathing In Las Vegas” kind of feeling. The wannabe moments of the event: the flashy jacket with the scorpion Ryan Gosling wears in “Drive” (I saw several men wearing those), and the Lana Del Rey fans wearing flowers in their hair to imitate the artist's most Eden-esque pose.
The 90s revival is all over most of the wardrobes: grunge, the anti-globalist movement, minimalism and the opposite - the unbridled love for saturated colours. A varied cocktail, which not everyone has digested with the same good sense. Like at every festival, the blind-man-dressed-me look (or rather, the I-dress-myself-blindly look) gave us some sublime and endearing moments, without which a festival wouldn't be a festival. San Miguel Primavera Sound has lost a bit of that exemplary, responsible aesthetic - urban, modern and self-conscious - and joined the ranks of other events, like Sónar and FIB, where rules don't exist.