Now that Sónar has finished, it's time to take stock. Here goes our brief summary of what people were wearing, more casually dressed than at other editions, eclipsed by an unbeatably glamorous Lana Del Rey.
With the nineteenth and most successful edition of Sónar behind us, it's time to recharge, get over our hangover and take stock of what the event has brought us this year. First of all, the festival has definitely been confirmed as a global trend breeding ground, where journalists and street style photographers come to see what's cooking and, with a bit of luck, find out what people will be wearing in the near future. The small army of photographers roaming the artificial grass during the day, and the Gran Via 2 premises at night, looking for new trends, is proof of that.
"The excessive scrutiny of what people are wearing may have something to do with it".
The thing is that, for some, Sónar has lost a bit of that deliberately wild, carefree spirit of other years. The feeling that, like Ibiza in the nineties, you only needed to sit down and watch the constant parade of colours and novelties to spot something unique and incomparable, has dissipated somewhat. “I expected more outfits,” commented designer Roberto Piqueras on Thursday, a little bit disappointed. The excessive scrutiny of what people are wearing may have something to do with it. An overdose of analysis takes the ingenuity and freshness out of any style decision. Be that as it may, the truth is that the economic crisis and anxiety have had their influence on the numbers (people want to escape, and Sónar is the perfect place to do that), but not so much on the fashion styles. We had expected a bit more of a freak show.
Lana Del Rey, who made Friday her night, gave a historical, highly-anticipated concert, her first in Spain, and her first at a European festival. The naysayers who had been knocking her vocal skills and stage presence for months created an effect contrary to the usual: many expected failure, but the performance, although short, was more than decent, so the balance was positive and most people were smiling at the end of the gig. For the occasion, Lana opted for a simple white lace dress (the colour she seems most at ease with), highlighted by a gold-coloured belt and a dramatic, serpent-shaped diadem winding through her wavy red hair. The calculated outfit, undoubtedly thought up together with the stylist who's been dressing her since her career started to take off, Johnny Blue Eyes (responsible for, among other iconic images, the famous shoot with Lana in her mantle of flowers, imitated by so many), had a dramatic tinge to it, that of a mythological vestal virgin with a Hellenic air, also maybe slightly inspired by “Game of Thrones”. Of course, one of Lana Del Rey's specialities is dressing innocently and giving a disturbingly dangerous and sexy image at the same time.
On Friday, on stage (and off as well, giving her fans in the front rows one of those Hello! “the princess broke all protocol and approached the people to touch them” moments), she executed the choreography that we are accustomed to perfectly: general stillness and coldness (mystery!) alternating with minor carnal concessions (the way she ran her hand over her body and lifted up her skirt on the hottest moments of certain songs, revealing the embroidered culotte she was wearing under it). The few interventions between songs showed her as a friendly, pleasant and shy person. Certainly the rigidness and unease she showed on stage made her normal, earthly. Identifying with someone who is all show business, like, for instance, Beyoncé, is hard. It was easier to empathise with Lana, who walked clumsily and hesitantly, like a little girl trying on her mother's high heels, not knowing exactly what to do with her white sunglasses, putting them on and taking them off several times during the same song. In the visuals department, it was more of the same: her videos, vintage Mickey Mouse, Elvis, the Kennedys, decadent exteriors, Jessica Rabbit, and a cartoon Eve (red-headed, of course, in case there was any doubt) taking a bite from the apple of sin. In the background was her logo. It was all very copyright, registered trademark. Maybe a bit too much.