This year, Die Antwoord is once again one of the unhealthiest attractions on the Sónar 2012 roster. Taking advantage of the occasion, we have a quick look at the style of the female half of the duo, Yo-Landi Vi$$er, the South African Juani.
Yo-Landi, rapper Ninja’s partner in the duo Die Antwoord, might inspire the South African version of “My Name Is Juani” with a look that’s a cross between raver and a white trash Lolita. Lots of gold, lots of cheek, and plenty of nods to children’s characters are some of the features of her image, which we’ll be able to see at Sónar 2012. But let’s not forget that this is only an imaginary character…
1. Natural make-up
Except for a few appearances in videos with fake feather eyelashes or stick-on nails, Yo-Landi Vi$$er doesn’t usually appear wearing make-up. And if she uses some sort of cosmetics, it’s the kind that is supposed to look like you aren’t wearing anything. The natural look make-up helps to reinforce that air of the eternal teenager that surrounds her. And this is one of the few times that Yo-Landi is not excessive in creating her image.
2. Extreme hair-styling
Hair is one of Yo-Landi’s identifying features, so it’s no surprise that she spends time and effort on it. In the first place, keeping her platinum blonde colour (eyebrows included); it’s fashionable (and easier) to let your roots show, but she has shown that she doesn’t follow the dictates of fashion, and she has never let us see her natural hair colour. The style is finished off with that cut somewhere between a 2.0 version of the mullet cut and a sort of punk do that she makes small variations in, like changes to her fringe, or shaving her temples.
3. Weird contact lenses
This is one of her latest acquisitions. Like other legendary rave-spirited figures such as Maxim Reality from The Prodigy have done, Yo-Landi Vi$$er has taken to wearing contact lenses with impossible effects. In her case, the choice is even more disturbing than Maxim’s, with those completely black eyeballs that we saw for the first time on the cover of “Ten$ion”. We don’t foresee much of a future for this one of the South African’s whims.
4. Camel-toe leggings
Lycra and elastane are a fundamental part of wardrobes thanks to leggings. The modern version of the same old leggings has evolved in recent years, with push-up designs, shiny finishes, or different prints. Yo-Landi also appreciates the versatility and comfort of this item, entrusting herself to the golden Spandex of her American Apparel leggings. The problem with leggings (we all know, we’ve all suffered from it) is the risk of camel toe, although judging by Vi$$er’s attitude, we don’t think she cares if she is declared Miss Camel Toe.
5. T-shirts with a message
T-shirts with a message are getting a new lease of life these days - thanks to popular invective and the internet (both as a tool for generating content and as a sales platform). Yo-Landi almost always takes the concept to her own territory and uses t-shirts as a platform for proclaiming her style, her origins. Zef rap tends to be the focus of the messages, although we’ve also read other gems with the “neighbourhood slut” theme or Die Antwoord merchandising.
6. Cropped Tops
The cropped top is one of the latest trends to be imposed by the big retail fashion chains like Zara, Topshop, Asos, Urban Outfitters and H&M, and it is one of the clearest indications that the 90s are back as a style to be reclaimed. The golden age of rave saw pale Europeans showing their first belly-button piercings with their short t-shirts, which could be anything from aerobics-style sports tops to men’s t-shirts cut off rib-length. Cropped tops have always been a constant in Yo-Landi’s wardrobe, placing her ahead of the hype and also showing off a slightly undernourished figure. All very raver.
7. Oversized sweatshirts
This is a crucial part of an outfit for showing your tough, masculine side—the neighbourhood tough girl is nothing without her oversized sweatshirt. For other mortals from bad neighbourhoods, this item tends to have been taken previously from the closet of a boyfriend and/or drinking buddy. Like our beloved Grimes, Yo-Landi tends to use this comfortable hip-hop version of the men’s blazer.
8. Children’s things
Vi$$er has always seen fit to reinforce her childlike look and promote an eroticism with the air of a 21st-century Lolita. Pink rooms, tons of stuffed animals, and underwear with cartoons on it are typical in Die Antwoord videos. On the items in her wardrobe you can find such lovable characters from children’s popular culture as Slimer from “Ghostbusters” or real videogame legends like Sonic. It’s a very particular way of understanding the fight against aging, but it is effective to a certain extent.
9. Bling-bling 24/7
You only need to take a look at the latest fashion runways to see that gold and ostentation go together and will be one of the trends for next autumn. From Dolce & Gabbana’s F/W 2013 collection to Cavalli’s Resort 2013, we are invited to emulate the more boastful urban look. But showing off your jewellery around the neighbourhood is something we can see just by setting foot outside. Yo-Landi Vi$$er has been into the bling-bling thing from the very beginning, and it is one of the ways she makes her passion for gold, one of her favourite colours, clear.
10. Anri Du Toit
Because after all, behind the character of Yo-Landi Vi$$er there is a person who is a little less eccentric and a little more real. Her name is Anri Du Toit, and according to Wikipedia she is 28 years old, and she and her partner in Die Antwoord have a son named Sixteen Jones. She has brown hair, cut mid-length with cute bangs, and she dresses like anyone her age in Kreuzberg, Shoreditch or El Borne. This is an image that is hard to assimilate after the media impact that the Die Antwoord project and its characters have had. But there they are, posing as proud parents.